At the 6th edition of the MTN Pulse Just Be Series, held at the Ghana-India Kofi Annan Center of Excellence in ICT, Ridge, Accra, the focus was squarely on the Future of E-commerce.
The event brought together Ghana’s aspiring entrepreneurs to explore the dynamic fusion of AI and social media in propelling business success.
Businesses worldwide have witnessed a remarkable shift since the integration of AI into social media strategies, with a significant 45% increase in customer engagement and a notable 35% rise in overall conversions, marking a new era of digital entrepreneurship and innovation.
With Caleb Kudah, a Broadcast Journalist of Citi FM/TV moderating the discussions, the event came alive with engaging conversations.
Patty The Strategist, a Marketing and Sales Strategist shared valuable insights for assisting businesses in their growth endeavors. John Asogonnde, a notable writer, self-published author, and the Founder of the first non-alcoholic bar in Accra, inspired the audience with his innovative entrepreneurial story.
Jannice Tagoe, a Brand and Digital Strategy Coach and CEO of Usherfort who effectively manages her businesses from the comfort of her home, demonstrated the power of digital platforms for successful entrepreneurship.
The event delved into the importance of using the right tools and software, crafting compelling content, and establishing consumer trust in the online sphere.
Practical advice on optimizing business presence on Instagram and effective brand positioning strategies were also shared, equipping participants with essential insights for success in the digital age.
Throughout the session, the audience posed thought-provoking questions, with Joshua, on of the participants notably emphasizing Ghana’s current position in the realm of artificial intelligence (AI). He sought guidance on how Ghanaians could actively engage in the global economy by harnessing the power of AI technologies.
Emphasizing the ever-evolving digital landscape, the event underscored the vital role played by AI and social media, highlighting their potential as pivotal forces for sustainable business growth and development.
The event served as a guiding light for Ghana’s youth, offering them a clear pathway to navigate the dynamic realm of digital entrepreneurship with innovation and confidence.
Credit: citinewsroom.com
